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Module 6.3 Discussion

Module 6.3 Discussion

Q .3 Discussion: Using the Five Forces Discussion | Graded Prompt Pick any brand, and evaluate it from the perspective of Porter’s five forces. Explain how you can use this to build a competitive advantage for this brand. Please include a link (URL) to the brand you have decided to discuss. Refer to the links in the EMG 4005 Library Research Guide Links to an external site.. You are highly encouraged to use the library to facilitate your success on this assignment. Response Parameters • Initial responses o Posts should be 250 to 350 words in length o Make sure to include supporting sources in your initial posts and responses o Use APA style to format your reference list and in-text citations for maximum points • Peer responses o Respond to at least two peer postings (postings to the professor are not considered peer responses but are important for your participation) o Responses must be substantive and continue learning (avoid a simple "Good," "Bad," or "I agree") o Attempt to find a source to support your follow-up responses o Reply to peers earlier in the week so continuous dialogue occurs and learning is maximized Review the discussion board rubric by selecting first the three-dot menu at the top right, and then the Show Rubric option.

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Porter’s five forces model includes competition, the bargaining power of customers, the bargaining power of suppliers, the threat of substitutes, and the threat of new entrants (Tools, 2020). Porter Five Forces Model of Starbucks Starbucks is a well-known coffee brand and is spread all over the world with great brand loyalty and great taste. Now, we will discuss porter forces for this brand; Competition- The competition faced by the company is very high, there are a large number of coffee houses and restaurants that are competing directly with the company and offering the products to the customers at less price.